Between January and September 2025, Sofia recorded a 10% increase in tourist arrivals and a 6% rise in overnight stays compared with the same period in 2024.
More than 1 million tourists visited Sofia, attracted by its rich cultural and historical heritage, excellent transport connections, proximity to nature and vibrant urban environment.
According to the data, 63% of visitors were international tourists, while 37% were Bulgarian residents. Overnight stays increased by 6%, reaching 2.26 million.
Visitors most frequently chose 3-star (21%), 4-star (35%) and 5-star hotels (21%), which together accounted for 77% of all overnight stays. Class B accommodation, including Airbnb properties, accounted for another 13%, highlighting the diversity and flexibility of Sofia’s accommodation options.
The average length of stay in Sofia was 2.2 days.
The top 10 countries generating the highest number of visits to the Bulgarian capital were Italy, Greece, Israel, Türkiye, Germany, the United Kingdom, Spain, Romania, the United States and France. Particularly strong growth was recorded among visitors from Israel, up 50%, and Poland, up 30%.
Tourist arrivals from Balkan countries, including Türkiye, Romania, Greece and North Macedonia, also increased by between 15% and 18%. A slight decline of 7% was recorded among visitors from the United Kingdom. The number of visitors from the United States increased, although their average stay was shorter.
Another notable trend is the growing number of families travelling with children, further highlighting Sofia’s appeal as a destination for family trips.
“The growing interest in Sofia in 2025 shows that the capital is establishing itself as an attractive destination for visitors from around the world. By focusing on unique experiences and events, we continue to inspire our guests to stay longer and return again,” said Anton Penev, Director of the Municipal Enterprise Tourism (Visit Sofia).
Source: Data from the Unified Tourist Information System (ESTI), processed by the Municipal Enterprise Tourism – Sofia Municipality.
