Visit Sofia is presenting the Bulgarian capital as a leading destination for meetings and congress tourism at IBTM World Barcelona 2025, one of the world’s most prestigious events for the MICE industry, taking place from 18 to 20 November in Barcelona.
Sofia is participating with its own dedicated destination stand, strengthening its position as a modern, accessible and competitive destination for congresses, conferences, corporate events and incentive programmes.
The Visit Sofia team is showcasing the wide range of opportunities the city offers to international event planners and industry professionals, including:
- modern congress and exhibition centres;
- a wide selection of high-quality business hotels;
- unique event venues;
- convenient transport connections;
- rich cultural and historical heritage that enhances the overall experience for business event delegates and visitors.
During the forum, the team is also presenting Sofia’s new MICE catalogue, developed as a comprehensive practical resource for professionals planning meetings, congresses, conferences and events in the Bulgarian capital.
Sofia’s participation places a strategic focus on the development of congress and business tourism, with the aim of increasing the city’s international visibility, creating new business opportunities and strengthening its position as a modern, dynamic and competitive destination for international events.
This year’s IBTM World brings together more than 2,500 exhibitors and over 12,000 professionals from more than 150 countries, reinforcing its role as a key global platform for developing partnerships and new business opportunities across the MICE industry.
