Meetings Sofia has officially launched as a strategic unit within Visit Sofia, reinforcing the commitment of the Municipal Enterprise Tourism at Sofia Municipality to developing and supporting business and conference events in the MICE sector – meetings, incentives, conferences and exhibitions.
As part of the Municipal Enterprise Tourism, Meetings Sofia serves as the main point of contact for organisers planning meetings, conferences, congresses and incentive programmes in the Bulgarian capital. Its activities include professional assistance, local expertise and practical support for the successful delivery of events of all sizes.
Meetings Sofia offers a wide range of services designed to support organisers at every stage of the event-planning process:
- access to a database of hotels, event venues and local suppliers;
- assistance in finding suitable partners, including hotels, PCOs and DMCs;
- support with organising site inspections and coordinating with local stakeholders;
- provision of promotional tourism materials;
- assistance with preparing presentations and event bids;
- connections with academic institutions and professional networks.
The Meetings Sofia team provides support for the successful delivery of business, conference and MICE events of all sizes.
All Meetings Sofia services are provided free of charge, positioning the unit as a neutral and reliable partner for both international and local event organisers.
Business events are among the key drivers of knowledge exchange, partnership building and destination development. From incentive travel to major international conferences, they encourage cooperation, support local businesses, create jobs and contribute to a dynamic and well-connected urban environment.
In this context, Sofia’s MICE catalogue, the Event Planners’ Guide, presented by Visit Sofia in 2025, has established itself as a valuable resource for event organisers. Developed as a practical guide to planning congresses, conferences, corporate meetings and incentive travel, it provides structured information about venues, infrastructure and event-hosting opportunities in the capital.
The publication also showcases the destination’s complete tourism offering and supports informed decision-making when selecting Sofia as an event host city.
The guide is available digitally at visitsofia.bg and as a printed publication.
With its strategic location, excellent connectivity, developed business infrastructure and rich cultural heritage, Sofia continues to attract interest as a business tourism destination.
Through the work of Meetings Sofia, the city is further strengthening its capacity to host high-quality events with genuine added value and a lasting impact, establishing itself as a place where business, ideas and opportunities come together.
