Visit Sofia presents the new Event Planners’ Guide, a dedicated MICE catalogue for Sofia developed as a practical resource for organisers of congresses, conferences, business meetings and incentive travel.
The guide provides information on key venues, infrastructure and opportunities for hosting business and corporate events in the Bulgarian capital, while also showcasing Sofia’s wider tourism potential.
Designed for professionals in the MICE sector (Meetings, Incentives, Conferences and Exhibitions), the publication highlights Sofia’s competitive advantages and presents the city’s potential as a modern European destination for international events.
The presentation of the Event Planners’ Guide will provide an opportunity for direct contact with industry professionals and event organisers, encouraging the exchange of expertise and the development of new partnerships.
Date: 12 December 2025
Time: 11:00 a.m.
Venue: Peroto Literary Club, National Palace of Culture (NDK)
