From 12 to 14 February 2026, Visit Sofia, part of Sofia Municipality, is presenting the Bulgarian capital at Holiday & SPA Expo 2026, Bulgaria's leading international tourism exhibition, held at Inter Expo Center Sofia.
At the Visit Sofia stand, visitors can discover the city's latest cultural programmes, upcoming events, weekend getaway ideas and inspiration for their next urban adventure. Sofia is presented as a modern European capital offering a rich cultural calendar, international events, festivals and year-round opportunities for city tourism.
A key highlight of the programme is the professional meeting entitled "Building a Sustainable Partnership Model Between Municipalities for the Joint Planning and Promotion of Tourism Products and Events", bringing together representatives of Bulgarian municipalities to discuss future cooperation.
The initiative aims to establish long-term collaboration through coordinated planning, shared marketing strategies and the joint development and promotion of tourism products and events.
Visit Sofia invites both travel enthusiasts and tourism professionals to explore everything the capital has to offer, discover new travel experiences and build partnerships that further strengthen Sofia's position as a leading leisure and business destination.
