Visit Sofia is showcasing the energy, culture and tourism potential of the Bulgarian capital at two leading international travel exhibitions – ITTF Warsaw in Poland and Touristik & Caravaning Leipzig in Germany. Both events are well established in the European tourism calendar and bring together travellers, industry partners and tourism professionals looking for new destinations and opportunities for cooperation.
Sofia at Touristik & Caravaning Leipzig 2025
Sofia’s participation in the Leipzig exhibition reflects the positive development of the German market. Between January and October 2025, the number of German visitors to Sofia increased by 8%, while overnight stays also rose by 8%.
These results highlight the growing interest in the Bulgarian capital and the importance of maintaining a strong presence in key international markets.
Participation in Touristik & Caravaning Leipzig aims to strengthen Sofia’s visibility as an accessible and attractive European destination, attract new visitors and build partnerships supporting sustainable tourism growth. Direct air connections from several major German cities further improve accessibility and contribute to the increasing interest in Sofia.
Visit Sofia Also Participates in ITTF Warsaw
During the same period, Visit Sofia is also presenting the capital at ITTF Warsaw, continuing its efforts to strengthen Sofia’s position in markets showing increasing demand for city breaks and cultural travel.
Poland remains one of Sofia’s fastest-growing international tourism markets. From January to October 2025, the number of Polish visitors increased by 28%, with overnight stays also recording 28% growth.
In September, Visit Sofia welcomed Polish journalists Anna Klosowska and Alicja Mikula to the city. Their visit formed part of an initiative promoting cultural and tourism exchange between Bulgaria and Poland. The trip was organised at the initiative of Varna Municipality, with support from Bulgaria’s National Tourism Representation in Poland and in partnership with Visit Sofia.
Through its active presence at major international travel forums, Visit Sofia continues to strengthen Sofia’s international profile and position the city as a modern, accessible and inspiring European destination.
